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AM411 Affiliate Forum / Affiliate Talk / Affiliate Announce / The ROI on PPC vs. Affiliate Marketing
 
Posted:  24 Jul 2006 18:39
The ROI on PPC vs. Affiliate Marketing:

Which gives the best return on your investment
- Pay per Click advertising, or building strong affiliate partnerships?

Join our no-charge teleconference call THIS Wednesday, July 26th at 4:00PM, EST
https://www.gotomeeting.com/register/834161454

With declining ROI across many Pay Per Click campaigns, more and more companies are looking at affiliate programs to fill the gap in revenues.

Call in at 4:00PM EST this Wednesday, July 26th, and find out how to build strong affiliate partnerships.

There is no fee to attend the call.

:: The ROI on PPC vs. Affiliate Marketing:

Building and maintaining strong PPC campaigns is becoming increasingly difficult in what has become a very competitive marketplace.

At the same time, many companies report poor performance with their affiliate programs.

The question we asked ourselves is this:

If companies invest sufficient time and effort to develop strong affiliate programs, can affiliates deliver a better ROI than PPC advertising?

Working with two of our research partners we compared the ROI on both their PPC and their affiliate programs over time.

Our research results highlight some important trends, and confirm that a well-managed affiliate program can deliver significant revenues.


>> MAKE SURE YOU DON'T MISS THIS CALL...

If you would like to participate, please visit:

https://www.gotomeeting.com/register/834161454

(If you are not yet a subscriber, you will automatically be subscribed to the Marketing Experiments Journal when you signup for the clinic.)

We will then send you dial-in information and other instructions for the call.

(Note: If you have already received instructions on how to participate in this conference, your seat is reserved and you do not need to register again.)

>> Remember, we don't charge a penny for this one-hour
teleconference call.

If you have colleagues, suppliers, or clients who would like to participate, simply send them to the same page:
https://www.gotomeeting.com/register/834161454
Posted:  27 Jul 2006 02:08
This turned out to be a good webinar with the focus more towards the affiliate side of building relationships. It went on a bit much at times, but most of the information was usefeful from an affiliate merchant perspective. Hope to see more from these guys. Good job!